Humor Appeal:
- I was walking to school and happened to see a billboard saying “WE SPND MRE TME SPLL CHEKING THAN PLANNING FOR RETIREMENT.” What the creator was trying to get across was that literally nothing is being done to plan for retirement, instead people are wasting their time parting and fooling around and when the time comes people at an old age don’t know what to do.
Fear Appeal:
- I was walking in the subway station and happened to walk by the new screens that they had on the platform, they had a video playing about “Calling for help if there was an emergency in the subway”. This is clearly highlighting that New York’s subway system (MTA) is “terrible” and “dangerous” with lots of crack heads in their subways stations.
